| Kommentar |
Persuasive communication plays an important part in our everyday lives. Ranging from face-to-face interaction to mass communication, we are confronted with a vast number messages trying to convince us to buy a specific product or use a certain service, get involved and donate for a charitable cause, vote for a political candidate, quit smoking, change our eating behavior and exercise more. These random examples illustrate that persuasive communication strategically pursues pre-defined goals and has clearly outlined intentions regarding its effects.
This course will focus on effects of persuasive communication in mass media, face-to-face interaction and computer mediated communication. In addition, the course will also look into the influence of less overt forms of persuasive communication, such as the use of entertainment programming for carrying persuasive messages (e.g., motion pictures dealing with death penalty as an issue; soap operas conveying information on the prevention of sexually transmitted diseases).
After an introduction to persuasion and persuasive effects (cognitive, emotional, social, and behavioral effects), students will be provided with an overview of important components of persuasive communication (e.g., source, message, recipients), renowned theories, models and approaches as well as results of empirical research regarding the effects of persuasive communication.
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| Literatur |
Bilandzic, H. & Busselle, R. (2013). Narrative Persuasion. In J.P. Dillard, (ed.). The SAGE Handbook of Persuasion (pp. 200-219). Thousand Oaks, CA: Sage.
Bohner, G., & Wänke, M. (2010). Attitudes and Attitude Change. Hove: Psychology Press.
Dillard, J. P. (2009). Persuasion. In C. R. Berger, M. E. Roloff, & D. R. Roskos-Ewoldsen (eds.), The Handbook of Communication Science (pp. 203–218). Los Angeles, CA: Sage.
Green, M. C., & Brock, T. C. (2005). Persuasiveness of narratives. In T. C. Brock & M. C. Green (Eds.), Persuasion. Psychological Insights and Perspectives (pp. 117–142). Thousand Oaks, CA: Sage.
Iyengar, S. & McGrady, J. (2005). Mass Media and Political Persuasion. In T. C. Brock & M. C. Green (Eds.), Persuasion. Psychological Insights and Perspectives (pp. 225-248). Thousand Oaks, CA: Sage.
Perloff, R. M. (2010). The Dynamics of Persuasion: Communication and Attitudes in the 21st Century. New York, NY: Routledge.
Petty, R. E., Cacioppo, J. T., Strathman, A. J. & Priester, J. R. (2005). To Think or Not to Think: Exploring Two Routes to Persuasion. In T. C. Brock & M. C. Green (Eds.), Persuasion. Psychological Insights and Perspectives (pp. 81-116). Thousand Oaks, CA: Sage.
Stiff, J. B. & Mongeau, P. A. (2003). Persuasive Communication. New York: Guilford Press. |
| Bemerkung |
Please note: This course combines the topics "Introduction to Persuasive Communication" (Melanie Leidecker) and "Effects of Persuasive Communication" (Ines Vogel).
The course will take place at the following location:
Building K, Campus Landau
Seminar room: K0.16 (“Medienraum”)
We're also planning an excursion to the ZKM (Center for Art and Media --> http://on1.zkm.de/zkm/e/ ) in Karlsruhe. The date for this excursion will be scheduled in class.
All slides, documented results from group assignments, and student presentations will be made available to participants either via intranet or via dropbox. |
